Online marketing, also known as internet advertising is the art and science of promoting products, services or messages of a company to its target market or customers over digital networks. In the era of Internet and Globalization, online marketing is becoming very important to small businesses to large enterprises.

Major types of online marketing includes:

• eMail Marketing
• Search Engine Marketing (SEM)
• Social Media Marketing (SMM)
• Online Display Marketing
• Content Marketing
• Mobile (SMS) Marketing

The goal of any online marketing campaign is to reach and communicate to the correct audience and convert them into sales. And the success of this kind of marketing campaign depends a lot on choosing the right online marketing mix of strategies.