On Page Search Engine Optimization

Search engine optimization (SEO) is divided into two major parts:

On Page Search Engine Optimization and Off Page Search Engine Optimization

And proper SEO starts with on page optimization. And on the page search engine optimization referrers to the process of optimizing a website’s page content, structure, code etc. In other words, on page SEO means optimization that can be done on the page of a website.
on page seo
After recent search engines algorithm updates and changes on page optimization has become more important and powerful. Search engines give a lot of weight to on page SEO these days. And now this is the backbone of your total SEO campaign.

Your off page all optimization efforts can go in vain if your website’s on page optimization is not done correctly. But good news is that this is something you can control and always improve. Correct on page SEO itself can help you to improve your search rankings dramatically. Even proper on page optimization can reduce your off page SEO effort and can save you money, time and energy.

Our on page and off page search engine optimization services

RootAxis is providing most effective on page optimization solutions in Australia with affordable price. We will optimize your website from every possible way to improve your search ranking and traffic.


Existing Website Analysis

  • Domain Analysis & Statistic
  • Social Media Analysis & Statistic
  • All Indexed Pages Statistic
  • Code/HTML Problem Identification
  • Total Backlink Analysis With Anchor Text
  • Total Backlink Distribution Structure Analysis
  • Website Rankings Over Last 6 Months

Top 10 Competitor Analysis

  • Competitors Comparison
  • Competitors Meta Analysis
  • Competitors Total Backlink Analysis
  • Competitors Recent Backlink Analysis

Keyword Research & Analysis

  • Identifying Best Primary Keyword
  • Identifying Two Secondary Keywords
  • Identifying Additional Two Potential Keywords

Meta Tags Optimization

  • Page Title Optimization for Primary Keyword
  • Meta Description Optimization for Primary & Secondary Keywords
  • Meta Description Optimization for High Click Through Rate (CTR)
  • Meta Keywords Optimization for Primary, Secondary & Potential Keywords

URL & Site Structure Optimization

  • Optimizing URL for Primary Keyword
  • Canonical URL Check & Canonicalization

Content Optimization

  • Unique Content Development
  • Optimizing Content for Primary, Secondary & Potential Keywords
  • Keyword Density Optimization
  • Keyword Stuffing Check
  • Duplicate Content Check for Entire Website
  • Spelling Check for Entire Website

Image Optimization

  • Image File Name Optimization
  • Image Alt Tag Optimization
  • Image File Size Optimization

Head Optimization

  • H1 Optimization for Primary Keywords
  • H2 Optimization for Primary & Secondary Keywords
  • H3 Optimization for Secondary Keywords

Internal Link Optimization

  • Internal Link Creation
  • Broken Link Check & Fix or Redirection (if applicable)
  • Orphan Link Check & Fix or Redirection (if applicable)

Link Structure Optimization

  • www & non-www Duplicate Issue Configuration
  • Trailing Slash Duplicate Issue Configuration
  • 301 URL Redirection

.txt Optimization

  • Robots.txt Optimization
  • URLList.txt Optimization

Sitemap Optimization

  • .xml Sitemap Creation for Search Engines
  • Sitemap Submission to Search Engines
  • HTML Sitemap Creation for Visitors

Analytics & Webmaster Setup

  • Google Analytics Setup & Configuration
  • Bing Analytics Setup & Configuration
  • Google Webmaster Tool Setup & Configuration

404 Setup

  • Create 404 for Error Pages
  • Redirect Error Pages to 404 Page

Loading Time Optimization

  • Page Loading Speed Optimization
  • Browser Cache Configuration
  • Increase Page Loading Score Points

Validation Optimization

  • Html Validation Check & Fix
  • CSS Validation Check & Fix
  • .htaccess File Configuration
  • RSS Creation for Syndication
  • Browser Compatibility Check
  • Social Sharing Icon Setup